I recently acquired a promotional flyer, which I assume was distributed at this year's Licensing Expo or a similar event. It highlights some of the things in store for SpongeBob over the next few years.
All information is
subject to change. In other words, these are Viacom's current plans for SpongeBob but there is no guarantee that everything on the list will definitely happen. Just covering myself in case 2015 rolls around and they don't order a 10th season after all. :p
But provided everything goes to plan ...
SQUARELY ON TOP
- #1 Animated Show on TV with Kids; Broad four-quadrant appeal – a third of SpongeBob viewers are adults 18+
- Top Q Scores - #1 Animated Show for Kids and Tweens; #1 Animated Character with Kids 6-11; Four secondary characters in the Top 20
- Social media powerhouse with 81M+ Facebook friends; 1.5M+ Twitter followers and is the Top Social TV Show
- #1 Nick.com show site with 34M unique visitors, 71M streams, and 188M game sessions
- $12 Billion in global retail sales since launch
- Most widely distributed property in Viacom history
2013-2014 PLANS
- “SpongeBob Moves In” iOS game app
- First-ever “SpongeBob Fan Shellabration” event at Universal Studios Hollywood
- First-ever global fan film competition, “SpongeBob SquareShorts”
- Fan Club and Newsletter relaunch
- Partnership with Toyota on a SpongeBob inspired Highlander
- Designer product collaborations and influencer events (NY Fashion Week and Art Basel)
- Annualized holiday program with brand-new products and retail programs
- New balloon design at Macy's Thanksgiving Day Parade
- Sports-themed programs for the Super Bowl and World Cup
- Partnership with MLB teams
2015 & BEYOND
- “SpongeBob & Patrick: Best Friends Ever” year-long campaign celebrates friendship and iconic buddy characters
- First Nickelodeon series to hit 200 episodes
- Season 10 premieres
MAJOR FEATURE FILM RELEASE
- Unique art style combines 3D with CG animation
- Global marketing campaign from Paramount (including cross-Viacom priority support) to reach kids, parents, and families
- First film from Paramount Animation