DadMom AngryPants
Hi, I'm normal.
This is an interesting article about the consumer products side of the brand. It's pretty long, and much of it covers things that we've already had threads for, so if you don't want to read the whole thing here are some key quotes.
And from the magazine itself, birthday wishes from licensing partners:
- Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
- The perpetually upbeat icon will star in his second feature film The SpongeBob Movie: Sponge Out of Water, slated for February 2015. The residents of Bikini Bottom will go on shore as they face off with a dastardly pirate (voiced by Antonio Banderas) to save their hometown. The movie offers big surprises and new formats, including a switch from 2D to 3D, a mash-up of animation and live-action, a superpower discovery and an unlikely assist from Plankton.
- "What other property could appear on a mink coat as well as on a tube of Go-Gurt?"
- The high fashion profile is part of Nick's two-year plan to jump-start the franchise's consumer products program. [This explains all of the random fashion collaborations lately.]
- With more than $13 billion in worldwide sales, the SpongeBob franchise remains a powerhouse brand and is expanding through new opportunities.
- SpongeBob is one of the best examples of how a property from one medium can move to another, and become even bigger.
- Nickelodeon has focused on aggressive international growth for the property for 2015.
And from the magazine itself, birthday wishes from licensing partners:
