New SpongeBob marketing guide (UK) - some interesting stuff on the way!

DadMom AngryPants

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Fresh on the heels of the Brand Licensing Expo 2012, a new PDF has become available showcasing upcoming merchandise, style guides, fan events, marketing campaigns etc.

Here's the link, if you want to download and read it for yourself:
http://www.nick.co.u...b-Q32012_v2.pdf

If you don't, here's some key points (bear in mind that this is a UK guide, though I imagine Nick US will be celebrating certain events in their own way, too):
  • "It's a SpongeBob Christmas" - airs Dec 2012, new DVD and merchandising inc. Christmas decorations, stocking stuffers, activity sets, soft furnishings, clothing
xmasmerch.jpg
  • Fan events throughout 2013, including a convention, sneak peak at the 200th episode, new app "Happy Tappy" (launching Nov 2012) and multi-platform promotion
  • Style guides for every demo
style.jpg
  • New episodes and on-air events, and 40 new and refreshed toy lines in 2013
  • Upcoming major events: 15 year anniversary, 200th episode, theatrical release
 
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